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Writing and general assistants

Chat assistants that draft, edit, research and reason across everyday work.

6 tools · demo video for each

ChatGPT by OpenAI

Free tierBeginnerPaid from $8/mo

An AI assistant for drafting and revising text through conversation.

Introducing GPT-6 in ChatGPT with Intelligent UIOpenAI
Best for
People who want help drafting, revising, summarising or brainstorming written content.
Skip it if
You need guaranteed accuracy, or polished writing without a review pass.
Cost
Free tier. Go is $8 a month, Plus $20 and Pro $100.
Runs on
Web · iOS · Android · Windows · macOS

Strengths

  • Drafts and rewrites text
  • Summarises long content
  • Brainstorms ideas and outlines
  • Adjusts tone and style

Watch out for

  • Can state wrong facts confidently
  • Drafts usually need editing to match your voice
  • Features vary by plan

Visit ChatGPTOfficial pricing

Claude by Anthropic

Free tierBeginnerfrom $28/mo billed yearly

AI assistant for writing, research, web search and file tasks.

Introducing Cowork: Claude Code for the rest of your workAnthropic
Best for
Individuals and teams drafting content, researching topics, and creating or editing files.
Skip it if
You need SSO and admin controls, which sit on business plans rather than individual ones.
Cost
Free plan. Pro is $28/month billed annually ($340 up front) or $34 monthly.
Runs on
Web · Desktop · iOS · Android

Strengths

  • Web search and research
  • Artifacts and project workspaces
  • Creates files and runs code
  • Memory across conversations

Watch out for

  • Usage limits apply on paid plans too
  • Research and Claude Code need Pro or higher
  • Team admin needs a business plan

Visit ClaudeOfficial pricing

Gemini by Google

Free tierBeginnerfrom A$7.99/mo

Google's AI assistant for research and writing.

Introducing Gemini Omni: Create Anything from AnythingGoogle
Best for
Everyday writing and research, especially if you already live in Google apps.
Skip it if
You need fixed usage limits you can plan around, or every advanced feature on one plan.
Cost
Free tier. Paid plans are sold through Google and vary by country.
Runs on
Web · Android · iOS

Strengths

  • Notebook research and writing
  • Deep Research and Canvas
  • Several model tiers by plan
  • Works inside Google apps

Watch out for

  • Feature access and limits shift by plan
  • Some features are country-specific
  • Higher limits need a paid tier

Visit GeminiOfficial pricing

Jasper by Jasper AI

PaidIntermediatefrom $59/seat/mo billed yearly

AI writing and workflow platform for marketing teams.

Marketing, Reimagined with JasperJasper
Best for
Marketing teams producing on-brand content across campaigns, SEO and other workflows.
Skip it if
You want a simple, general-purpose writing assistant rather than a marketing platform.
Cost
Pro is $59 per seat a month billed yearly, or $69 billed monthly, with a 7 day free trial.
Runs on
Web · API

Strengths

  • Brand voice and marketing context
  • Agents for end-to-end marketing work
  • Structured content pipelines
  • SEO and AI search tools

Watch out for

  • Built for marketing, not general writing
  • No published price to compare against

Visit JasperOfficial pricing

Copy.ai

PaidIntermediatefrom $24/mo billed yearly

AI writing and workflow software for go-to-market teams.

How to Generate Blog Outlines Using Copy.aiCopyAI
Best for
Sales and marketing teams creating content and automating go-to-market workflows.
Skip it if
You are a solo writer wanting a free plan or a single-seat tool.
Cost
Chat is $24/month billed annually for five seats, or $29 monthly. Larger plans start at $1,000/month.
Runs on
Web

Strengths

  • Chat access to OpenAI, Anthropic and Gemini models
  • Unlimited words and projects in Chat
  • Workflows with monthly credit allowances
  • Enterprise API and bulk runs

Watch out for

  • The Chat plan includes five seats
  • Workflow credits are capped on larger plans
  • API and integrations sit on Enterprise

Visit Copy.aiOfficial pricing

Grammarly by Grammarly

Free tierBeginnerfrom $12/mo

Grammar, tone and AI writing checks in every app you type.

Superhuman Go DemoGrammarly
Best for
Anyone who writes email, documents or applications daily and wants cleaner, more consistent English.
Skip it if
Long-form content strategy, SEO briefs or brand-voice marketing campaigns at scale.
Cost
Free covers basic checks and 100 AI prompts a month; Pro adds rewrites, tone and 2,000 prompts.
Runs on
Browser extension · Desktop app · Web · Microsoft Word

Strengths

  • Grammar and spelling checks while you write
  • Tone detection and one-click full-sentence rewrites
  • Text generation from prompts with a monthly allowance
  • Plagiarism and AI-generated text detection on Pro

Watch out for

  • Rewrites, tone adjustment and plagiarism checks are paid-only
  • AI prompt allowance capped at 2,000 a month on Pro
  • SSO and SCIM only on Enterprise

Visit GrammarlyOfficial pricing

Price watch

Writing prices checked 26 October 2026
ToolPrice now
ChatGPT$8/mo
Grammarly$12/mo
Copy.ai$24/mo billed yearly
Claude$28/mo billed yearly
Jasper$59/seat/mo billed yearly
GeminiA$7.99/mo
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